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Why Branded Hotels Outperform in Tough Times

By Vinney Chopra

June 6, 2025


branded hotels thrive resiliently

If you’re an accredited investor looking to build recession-resilient wealth, not all hotel investments are equal.

Want to know the single biggest factor that separates winners from losers in hospitality?

The Brand.

At Moneil Investment Group, we specialize in acquiring value-add branded hotels like Courtyard by Marriott, Hilton Garden Inn, and Holiday Inn Express in high-demand markets.

Here’s why branded hotels stand tall—even when the economy takes a hit.


1. Built-In Demand from Loyalty Programs

Big brands bring big loyalty.

  • Repeat business travelers
  • Points-driven family travelers
  • Corporate accounts and group bookings

These customers don’t need to be “marketed to”—they already trust the brand.

Example: A Hilton Honors member booking in Plano, TX? They’ll choose our Hilton-branded property before an unbranded one every time.


2. National Reservation Systems + Global Marketing

Your average mom-and-pop hotel has no access to:

  • Worldwide booking engines
  • Affiliate travel programs
  • Corporate portals and OTAs (like Expedia, Booking.com)

Branded hotels do.

That means your investment benefits from 24/7 exposure and automated bookings—with zero marketing budget from you as the investor.


3. Standardized Quality = Higher Occupancy

During uncertain times, travelers choose predictability.

With a Courtyard by Marriott, guests know what they’re getting:

  • Clean, modern rooms
  • Reliable amenities
  • Professional service

This brand consistency keeps occupancy up, even if competitors drop prices to fill rooms.

And for you? That means steadier cash flow.


4. Lower CapEx and Faster Turnarounds

Here’s the inside edge…

When we acquire a flagged hotel (like a Hilton), the brand already has renovation guidelines and vendor relationships in place.

So instead of guessing on:

  • Furniture vendors
  • Color palettes
  • Room layout updates

We implement a pre-approved renovation playbook—which accelerates timelines and increases valuation sooner.

Faster execution = faster returns.


5. Better Financing & Exit Opportunities

Lenders love branded hotels.

Why?

  • Proven operating models
  • Predictable revenue history
  • National recognition

This gives us access to:

  • Better loan terms
  • Higher leverage
  • More buyers at exit

That means we can refinance or sell more easily, often returning investor capital earlier than projected.


So, Are Branded Hotels Worth the Premium?

Absolutely. When you invest in a Moneil-branded hotel deal, you’re not just investing in bricks and beds.

You’re investing in:

  • A proven system
  • A recognized brand
  • A smoother operation
  • A more attractive exit

And yes—you’re still receiving bonus depreciation, preferred returns, and downside protection.


Want to See Our Current Branded Hotel Deal?

Let’s walk through the numbers together on a quick 20-minute call.

  • Mid-tier brand
  • Strong ADR and occupancy trends
  • Renovation plan in motion
  • Massive tax benefits

BOOK A CALL

A 20-minute quick call with Vinney Chopra

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